DIS IS HOW WE K'LIK

KALIK LEGEND

A rival beer brand was challenging Kalik - a Bahamian beer owned by Heineken - for the title of “most Bahamian” beer. We used this opportunity to position Kalik as the beer that binds the nation. Using headline variations of “Dis Is How We K’lik”, we celebrate cultural idiosyncrasies and the beer that we drink to celebrate our most Bahamian moments.

RESULTS

1 MILLION + SOCIAL IMPRESSIONS
8,500 + REACTIONS
1,500 + SHARES
CAMPAIGN SALES TARGETS EXCEEDED